In 2026, your website is your most important revenue channel. Yet 73% of NZ businesses run websites that actively repel customers.
1. Page Load Time Exceeds 3 Seconds
53% of mobile users abandon sites over 3 seconds. If your Lighthouse score is below 90, you are losing customers.
2. Not Mobile-First
68% of NZ web traffic is mobile. Google uses mobile-first indexing exclusively.
3. Outdated Design
Users form opinions in 50 milliseconds. Modern design signals trust.
4. No Clear CTA
Every page needs ONE primary action. Make the next step obvious.
5. Not Accessible
15-20% of customers have disabilities. WCAG 2.1 AA is essential.
6. Invisible to AI Search
40% of searches involve AI assistants. Structure your content for AI discovery.
7. Can't Update Without a Developer
Modern headless CMS platforms let your team update content in minutes.