Retail · Heritage retail group
Re-platformed to headless commerce
A monolithic store became a headless, edge-rendered storefront across four channels, with one unified cart and inventory truth.
Next.jsSanityStripeAlgolia
+212%
online revenue
Timeline
5 months
Team
6 engineers
The challenge
What was breaking
- 01A decade-old monolith made every change a week-long ordeal.
- 02Four channels, four inventories, constant stock mismatches.
- 03Mobile load times were losing the checkout before it began.
The approach
How we tackled it
- 01Modeled the catalog as structured content, not pages.
- 02Stood up an edge storefront behind a single commerce API.
- 03Migrated channel-by-channel with the old store selling throughout.
The solution
What we shipped
- 01One headless frontend serving web, app, kiosk, and in-store.
- 02A unified cart and a single source of inventory truth.
- 03Search and personalization tuned against real revenue data.
In pictures
A closer look
The results
+212%
online revenue
3.1s
faster LCP
+18%
avg order value
4
channels unified
"For the first time, the number on the website matches the number in the warehouse. That alone changed how we plan."
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